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R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Advanced Writing Skills

Writing skills are an important part of getting a job. Many employers seek out people with exemplary writing abilities, so it's important to improve your writing skills as a writer in order to be more employable. There are many writing skills for professionals. These skills include:

Creative Writing It may seem obvious, but most writers have a creative side. This side can be seen in everything from a catchy song by a popular band to the website of a popular website. People don't often take the time to consider how well a website is designed or how well the copy is written, but they do read the catchy phrase or catchy headline. For this reason, creative writing is one of the most important skills for writers.

Creative writing skills include being able to come up with interesting and unique phrases and words that will catch the attention of your audience. It is important to not only come up with unique writing formulas and words, but to use them creatively within the context of the website, articles, essays, dissertations, etc. Being able to think outside the box and coming up with a new and innovative idea is a hallmark of successful creative writing.

Technical Writing Many writers have a strong technical background, but for those who don't possess this skill set, technical writing is necessary in order to get published. The writing skills for professionals are centered around the ability to use words in a meaningful and specific way in order to appeal to their readers. For example, many writers will write an essay or report that uses a specific phrase or word a few times. Other writers would rather focus on the structure of their writing, the flow of the text, and the precision of their diction. In the end, it really does just come down to personal preference.

Writing for the Professional World Writing skills for professionals include being able to research extensively before writing a professional resume or to create the structure of their writing and stick to the topic at hand. Having a well-developed skill set for professional writing really does pay off. The more professional a writer becomes, the more likely they are to have their work published and to be awarded prestigious writing awards. Even after getting their writing noticed, many writers still struggle with self-doubt about their writing abilities. For some, this comes from past failures in their careers, while others may feel challenged by the extremely competitive nature of being a writer in the professional world.

Writing As a Profession While there are many writers who can get by being a competent writer, there are also many who have honed their writing skills for many years and continue to hone their craft. For these writers, being able to make the transition from the private, individual writer to a professional writer is a much easier process. Writers who have their professional writing skills constantly developed will have a much easier time landing jobs, landing higher salaries, and generally advancing in their careers. This is because the skills they have cultivated over their lifetime are easily recognized as legitimate writing ability.

Self-ertation Writing Most writers have one or two papers that they are known for, and it can be very challenging trying to come up with new topics and write them as well. Because most writers who have honed their professional writing skills in various fields will have a few "essential" papers in their archives, it can be much easier to tap into their inner writing geniuses to come up with new research questions and ideas for their published works. There are many examples of professionals who have used their advanced writing skills to pen exciting and compelling essays and other academic writings. Whether it is because of personal experience, their background in a particular field, or because of a topic that just seems suited to a particular writing career, there is an unlimited number of opportunities for professional writers to use their skills for self-publication and to advance their careers in academia and other areas of the written word.

It can take years to develop a well-rounded writing portfolio, but for those who have honed their writing skills for many years there is no limit to what they can do. Professional writers should always keep their work and samples available for any potential employers or publishers. They should always submit their work for editing by an expert writer, and they should always be sure that their work is properly cited. Most writers will never realize the number of doors that they can open in their lives with their advanced writing skills; it's simply too good to pass up.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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